Creative Pick: Karla Heredia #2, Emilia Patelería Branding
Creative Pick, Karla Heredia is a is a Mexican designer who likes to play with contrast. Her design process involves complicating everything before simplifying them to a nice, subtle and functional way. She finds the link in shapes and colours that usually do not connect and work together. Her inspiration lies in her surrounding streets, people, buildings and music. She believes in human design and finds the best solution for each of her projects.
“Emilia Patelería is an artisan bakery. The products are combination of traditional recipes with delicate touches from the chef, unusual and original ingredients that adds contrast to the taste of the original recipe. The design concept focuses on this contrast of flavors, projecting the same essence in a graphic form, intervening colours and classic forms with scribbles and paint stains.” Karla Heredia