Creative Pick: Karla Heredia, Alba Suarez Branding
Bright, colorful with a sense of fun seems to be the DNA in Mexican designs. A strong sense of Mexican Identity sets the tone and style in one way or another. Creative Pick, Karla Heredia is a Mexican designer whose designs characterize the Mexican Identity and is committed to improve through design solutions .
She likes to give a bold contrast in all of her designs. She is fond of simplifying a complicated design into a nice, subtle and functional piece of creative work. She is also inclined to connect mismatched shapes and colors that generally would not work together and present a new leash of mismatched combinations that is simply eye popping.
She tries to relate and find the best solution in each project, looking for inspiration constantly in the streets, people, buildings, as well as music. She is a strong advocate for human design. Her style and belief leaves a mark in her creative project for ALBA SUAREZ.
“ALBA SUAREZ Is an emerging Mexican brand focused on stylish clothing design.
The branding design was inspired by the diversity of the people. I have adopted a very clean and neutral style, in terms typography and the icon design. A contrast was created with the illustration and the application of various colors that reinforces the visual identity of the brand.” Karla Heredia