Creative Pick: Karla Heredia Martínez, Branding for Scencia
Creative Pick, Karla Heredia Martínez is a Mexican designer. She likes contrasting everything, she fond of complicating everything and then simplifying it in a nice, subtle and functional way. Connect shapes and colors that generally would not work together and find the link.
She tries to relate and find the best solution in each project, looking for inspiration constantly in streets, in people, in buildings, in music. She believes in human design. See one of her branding project here for Scencia.
“Scencia consultants, is a group of professionals focusing on personal image consulting. The Branding design is very sophisticated, clean and minimal, but at the same time, I tried to create a contrast of that is a very formal representation using geometric pattern based on different shapes and sizes. The concept is about the countless features that make up a person, represented by each element that can be organized in to a beautiful pattern. Scencia is able to achieve this with each person they’re consulting.” Karla Heredia Martínez