Creative Pick: Sergio Alonso #6, Granola, the cookie with a little something extra
“In 2013, Granola launched its new communication platform: Granola, the cookie with a little something extra. The concept is based on the undefined slightly salty taste of its products which makes them so successful. For the launch, two tv ads were aired.
The following year we had to come up with something different, something unexpected and awesome. And to do so, we looked for someone equality different, unexpected and awesome.
This is what we did…” Sergio Alonso
So, Creative Pick Sergio Alonso did it again with powerful TV ads that delivers another stunning concept!