Creative Pick, Tiger Pan #10, Double Happiness Pie Series
Creative Pick, Tiger Pan is one of our regular award winning featured designer. The packaging design for this cigarette “Double Happiness Pie Series” was crowned Silver in Pentawards 2012, and received rave reviews.
Back in 1906, Double Happiness’s cigarette design has a strong Chinese tribal detail influence, it is also the best selling cigarette brand in Greater China. However, it has the same challenge with most older brands that has lesser appeal among the younger crowds. The success of this new packaging, Double Happiness Pie Series is a beautiful combination of heritage and modern vibes through vibrant illustrations. The result is immaculate. See it below.